Tuesday
25 Apr 2006
No More More Pages?
Google’s good. But it could be better. Chances are that you’ve done a search where you haven’t found what you’re looking for on the first page. If so, then you’ve had to click on the unhelpfully numbered more-result pages:

Google's aging links to get more search results.But it’s not just Google. Alta Vista, Yahoo, Lycos, and all the major search engines conform to the same frustrating way of doing things. Why? Because it was the best solution at the time. A lot of today’s web technologies weren’t around in the mid-1990’s, so designers were forced to place search results on separate pages. But as technology has progressed, no one has thought to go back and redesign.

Slashdot's frustrating links for browsing history. The problem is that every time a user is required to click to the next page, they are pulled from the world of content to the world of navigation: they are no longer thinking about what they are reading, but about about how to get more to read. Because it breaks their train of thought and forces them to stop reading, it gives them the opportunity to leave the site. And a lot of the time, they do.
The take away? Don’t force the user to ask for more content: just give it to them.
At Humanized, we’ve recently developed a solution to the page-chunking problem. We don’t claim that its the end-all solution, but it’s easy to use and easy to implement with current technology. You’ll probably smack your head when you see it because it’s a “no d’uh” sort of thing. It’s called the “Humanized History” and we’ll debut it this week.
[ Update: We’ve released Humanized Reader! ]
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